O+ empowers communities to take control of their collective wellbeing through art, music, and wellness.

O+ creates public artworks with the community to bring beauty and positivity to our neighbors and everyone who passes through North Adams. Note:  incoming submissions for mural walls will now be considered for 2020. 

Thank you for your interest in having an O+ mural on your building. O+ works on the exchange of equal value. We believe sharing resources through these partnerships strengthens our community. Your building will become a focal point for our city and the artist who paints your building will be doing so in exchange for medical and dental services. However, murals still cost thousands of dollars to produce. Because of this we ask you what you would like to do to offset this expense. It could be fiscal, which we need the most. It may be something your business does that we can "exchange." Let's talk.

On average each mural costs $5,000-$10,000 to produce. To give you an idea of how that breaks down, here are some expenses:

Materials

We have a wonderful paint sponsor that donates thousands of dollars worth of mural paint, but we still need to purchase primer, prep and materials like brushes, rollers and drop cloths, and spray paint (which can cost in the high hundreds per mural) for artists who use that medium.


Artists' Skill and Labor

Artists provide their services in exchange for access to our medical and dental clinic. Those chosen to install artwork or perform a music show during the festival will receive access to the complimentary health and wellness Artists' Clinic, staffed with providers from Berkshire County and Berkshire Health Systems. The long term impact of the festival is most directly manifested through the legacy of the work artists create. While they will only be painting for a week or two - the work will be enjoyed by all of us for years to come.


Lifts and Lights

We want our artists to work in the best and safest conditions. To do so, we need to provide them with lights, scaffolding, and lifts. 


Insurance

O+ provides liability insurance for each mural, which protects your wall as well as the artist who is creating the work.


Travel Lodging and Food

We need to get the artist here, provide a place to sleep, and keep them well fed and hydrated.

Please note: O+ murals are curated, not commissioned works of art. If your wall is selected, the North Adams O+ Art Committee will work with both the artists and the building owners to ensure a complementary pairing of art and artist with property owner and wall. Property owners will be asked to sign an agreement which states they will endeavor to maintain the mural for a minimum of 3 years, unless there are extenuating circumstances.

If selected, your building/business and the mural will be featured on a printed (and digital) mural map and will also be included in educational materials. Your building will be photographed and Instagrammed often and may be part of a time lapse video or O+ mini-documentary. O+ murals have been featured in a number of regional and national media outlets.

If you have questions or would like participate or volunteer in the O+ exchange in other ways (in addition to providing a wall), let us know. Please email Ashley Strazzinski, Art Director, North Adams at: astrazzinski@opositivefestival.org.

Thank YO+U!

O+ North Adams is looking for gracious hosts to help house our artists, musicians, and volunteers for the inaugural festival in May 2019.

While the festival will take place on May 10th and 11th, we are looking for housing within 2 weeks before and 1 week after those dates. Muralists may need additional time depending on the weather and conditions of their walls. 

We pride ourselves on engaging local and regional volunteers who deeply care about the mission of O+ and want to help bring it to life. 


Thank you so much for giving us your time, energy, and love. This couldn't happen without you. 

O+ gifts public artworks to the community, bringing beauty and positivity to our neighbors and everyone who passes through Kingston.

Thank you for wanting to have an O+ mural on your building. O+ works on the exchange of equal value. We believe sharing resources through these partnerships strengthens our community. Your building will become a focal point for our city and the artist who paints your building will be doing so in exchange for medical and dental services. Cool right? However, the wall will cost thousands of dollars to produce. Because of this we ask you what you would like to do to offset this expense. It could be fiscal, which we need the most. It may be something your business does that we can "exchange." Let's talk.

To give you an idea, here are some rules of thumb for the cost of a mural:


Materials

We have a wonderful paint sponsor that donates thousands of dollars worth of mural paint, but we still need to purchase primer, prep and materials like brushes, rollers and drop cloths, and spray paint (which can cost in the high hundreds per mural) for artists who use that medium.

Lifts, Lights, Action!

Perhaps our biggest cost is lifts and lights. We want our artists to work in the best and safest conditions. Lifts cost between $1,500 and $3,500 to rent a week; lights rent for around $400 a week.

  • This expense is our biggest issue to determine how many murals we can produce in a year.

Insurance

  • $500-$1000 to underwrite each mural production

Travel Lodging and Food

We need to get the artist here, house them and keep them well fed and hydrated. If you have a restaurant and want to feed them that is wonderful. Got an extra room in your building and want to house them? Fantastic!


Remember, your building will not just be an attraction as the mural is being produced during O+ Festival week; the large-scale artwork will draw people to your building yearround. Your building and the mural will also be featured on a printed (and digital) mural map and included in educational materials, all of which carry their own production costs. Your building will be photographed and Instagrammed often and may be part of a time lapse video or O+ mini-documentary. O+ murals have been featured in a number of regional and national media outlets.

How would you like to participate in the exchange? Financial support is our most pressing need. But if you can’t fully fund your mural production we encourage you to think outside the box. What are you willing to exchange for a mural?


Thank YO+U

As an alumnus, you can help us tell the story of O+ Festival by sharing your story. We sincerely appreciate you taking the time to answer the questions below. Your responses may be used in an upcoming O+ Festival print magazine and in future promotion and fundraising efforts. Thank you for helping O+ to Apply Pressure and Elevate our communities!

Greetings! 


If you are a practitioner interested in this exchange of the art of medicine for the medicine of art, you're in the right place! In exchange for 4 and a half hours in our Artists' Clinic, you'll have access to the entire festival- a weekend chock full of art, music, wellness classes in our ExplO+re series, a public health ExpO+, and more!
We'll feed you the day(s) of your shift(s) in our Green Room and don you with your own O+ tee shirt. Best of all, you'll be caring for artists and musicians who are chronically un- and under-insured in a friendly and casual setting where there's no threat of a bill. Please be a part of this culture of caring. We need you there.
Please indicate your availability by checking the boxes next to the shifts we have listed. Specific times, orientation sessions and fun gathering details to come soon.
If you have any questions about this process, please e-mail health@opositivefestival.org


With kindest regards,


The NO+rth Adams Wellness Team

O+ Festivals